Our Social Responsibility

 

As the company believes that Corporate Social Responsibility is the driving force of a highly committed business sector working effectively with communities and partner institutions to the attainment of equitable and sustainable development, the Makati Development Corporation established a program that will have more impact as it reaches more people and communities through its resources and effective partnerships with civil society groups. This shall manifest the sincerity of the company in the realization of its thrusts which include primarily the social responsibility as it develops projects that would benefit the surrounding communities toward the development of society.

MDC established a program dubbed as HEED the CSR, where HEED refers to the issues of concern such as Housing, Education, Environment and Disaster Assistance. The program has two components of objectives, the social and business outcomes.


Social Objectives :

  1. Manifest the corporate value of social responsibility
  2. Diminish societal ills through civil society partnerships
  3. Contribute in the strategies of national development

Business Objectives :

  1. Manage company’s reputation and brand equity
  2. Develop competitiveness and market positioning in the industry
  3. Capitalize, motivate and retain talented employees

 

Past CSR Programs:

1. Adopt A Library Program, Morong, Bataan

2. Ayala Builds with Habitat for Humanity, Calauan, Laguna

3. Site Tree Planting Activities (Bataan, Laguna, Quezon City, Makati, etc.)

4. Coastal Clean-up and Coral Planting, Anvaya Cove, Bataan

5. Relief Drive for Typhoon Ondoy and Tropical Storm Sendong Victims

6. Earth Day Tree Planting 2010, Makati

7. Earth Day Street Painting 2010, Makati

8. Yearly Participation during Earth Hour Activity

9. Partnership with Children's Hour - Early Childhood Development Program